This presentation explores the journey of Seagreen, a sustainable startup turning seaweed into delicious food like burgers. It addresses the challenges faced during scaling up, including issues with dough consistency, temperature control, and salt content affecting mouthfeel. Despite these struggles, Seagreen achieved significant success by introducing four burger varieties—two plant-based and two fish-based—with high initial retail rotations and positive consumer reception, highlighting the innovative appeal of their products.
