Joanne is a dedicated sustainability advocate and thought leader, promoting the principle that "what gets measured gets done." She thrives on frameworks like ESG and regulatory standards and has cultivated her diverse skill set within various business models. Jo believes that sustainability encompasses People, Planet, and Performance, which are crucial for building desirable companies and brands. She holds a Graduate Diploma and Graduate Certificate in Business Management and Marketing from the Australian Institute of Business and has completed the Executive Leadership Program in Organizational Leadership at the University of California, Berkeley. Joanne Barber is also an author.