This presentation by Fermentalg focuses on the *do's and don'ts* for advancing the algae sector, particularly in fermentation. Fermentalg's activities are introduced, followed by key aspects crucial for growth: fostering community, navigating competition, understanding market dynamics, scaling production, regulatory compliance (EFSA, FDA, GMOs), and ensuring quality. Each area includes actionable do's (e.g., embrace collaboration, prioritize quality) and don'ts (e.g., neglect regulations, underestimate market challenges) to guide sustainable and competitive industry development.