Opening the Dunaliella workshop and presenting its objectives. Introducing the microalga Dunaliella and its application for beta-carotene production, focusing on peculiar isomer composition. Presenting as references on the topic: Professor Ami Ben-Amotz, NBT/Nikken Sohonsha, D-Factory FP7 project, Green Aqua Póvoa and A4F. Discussing the importance of awareness and the New Algae for Food Forum initiative to promote consumer adoption and regulation.