Pavlovophyceae, a group of haptophyte algae, hold an unresolved phylogenetic position despite recent omic resources. These algae, including Pavlova, serve as multidisciplinary models for ecosystem sciences, geosciences, and bio/geo engineering. While there is significant diversity of Pavlovophyceae in culture collections, their environmental diversity is likely even greater, underscoring their importance in both fundamental and applied biological research.