This presentation explores whether algae is an attractive market for investors. It introduces Portugal Ventures, a venture capital firm investing in globally ambitious startups, and outlines the five key criteria investors prioritize. It then presents ALGICEL, an astaxanthin producer in the Azores using a patented process, and ignae, a startup creating cruelty-free, algae-based cosmetic products. Together, these examples highlight algae's potential in diverse, innovative markets.