Algae extracts in horticulture face challenges due to regulatory restrictions and environmental pressures. As horticulture produces high-value food, growers need accurate guidance on using the right product, dose, and method. Biostimulants from algae extracts must meet stringent quality criteria, with essential standardization. Claims about their benefits must be scientifically proven and certified to ensure efficacy and compliance, supporting sustainable and efficient horticultural practices.